How can you:

- easily estimate site’s SEO?
- rate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress on the fly.

For a site promoter, data is the single most powerful weapon. Three reasons why:

1. Data defines you as an SEO.
If you don’t play hard with information, neither customers nor the industry will take you seriously.

2. Data tells you how well you are performing.
I am all about customer feedback but first thing you got to do is root through your proper information to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Your boss needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO tools. If not, now is a good time to start and set up a powerful data mining and SEO reporting system for your business.

I am all for automation in my company because the amount of websites I promote today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your SEO progress quickly and easy, just like thousands of SEO professionals do around the world.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out updated and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO software reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in SEO report, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure analisys data

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